Samsung Ads, the advanced advertising division of Samsung Electronics, debuts its new interactive advertising format, Creative Canvas —a one-stop shop for advertisers to drive consumer engagement.

The Cannes Lions International Festival of Creativity has announced the debut of the first-ever LIONS B2B Summit, taking ...

AMV BBDO, one of the UK’s best-known creative agencies, faces the very first step of an employment tribunal today from a ...

IPL 2025 feels like a creative reset. Brands are trying new things and moving beyond what happens on the field. Creative folks share what’s different this time.

Meet the judges of The Drum Awards, which celebrate the best in brand-building and creative strategy. Our Judge of the Day ...

The author and illustrator says that her series of Pearl Power children’s books may have offered more than inspiration for a ...

Everyone wants to win the IPL ad game, but few know how to play it right. Tilt Brand Solutions cracks the code with timing, ...

Creativity continues to drive commercial value, however, investing in the intangible up front—with both time and resourcing—can prove to be difficult when budgets remain static. And yet, we know that: ...

Permate connects advertisers with influencers through an open marketplace format. Advanced fraud detection, commission rate ...

Whether you're a startup crafting a brand identity or a seasoned business planning a marketing campaign, effective ...

AI revolutionises marketing by accelerating processes without sacrificing quality. Generative and agentic AI enhance creativity and optimise campaigns, enabling deeper personalisation and efficiency.

In a saturated media landscape, the most compelling PR campaigns aren’t built on data points alone but on stories that ...