Overall, I view AI in political advertising as a means to reduce the time campaign managers spend executing these campaigns, ...

As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next ...

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next ...

Weber Shandwick MENAT's Zeeshan Masud explains why the future of communications is not about choosing between human or AI.

Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

As the 2025 midterm elections approach, the Filipino voter stands at a crossroads—empowered by access to information, yet ...

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Success Stories and Expert Advice Artificial Intelligence is revolutionizing market discovery, unveiling hidden opportunities ...

GIJN offers a snapshot of how watchdog reporters are confronting algorithmic abuses and misinformation while also employing ...

In a fast-moving digital marketplace, understanding consumer behavior quickly and at scale has become a growing priority for brands. Traditional research methods, such as focus groups, surveys and ...

According to UNRIC, AI can boost the efficiency and accuracy of elections by supporting voter communication, improving data management ... banning the use of AI-generated campaign materials ...

Paramark raised $6 million from Greylock for its generative AI tool to help marketing teams measure business value and ...