Wisconsin's high school athletes will now be allowed to profit off their name, image and likeness by entering into advertising and brand deals, the Wisconsin Interscholastic Athletic ...

The NCAA is set to forge a partnership with sportsbooks after an agreement was reached to supply data from its championship events through Genius Sports, multiple outlets reported Friday.

Time marches on, as do logos for professional sports teams. Today's trend usually turns into tomorrow's afterthought. That ...

Unfortunately, according to a report by The Athletic, the U.S. Patent and Trademark Office has refused all six names from the fan vote. The good news? These refusals are considered “non-final,” which ...

As the Winnipeg Jets battle to stay atop the National Hockey League standings in the final week of the regular season, business owners in the city’s core are gearing up for Whiteout excitement and a ...

Hailey Van Lith adds to her impressive NIL portfolio as the latest addition to the Sports Illustrated Swimsuit model lineup. The future WNBA star is coming off her third consecutive Elite Eight ...

Cheating in Call of Duty is a growing problem. We look at the issue, how it impacts the game, and the solutions Activision is implementing.

John Fanta is a national college basketball broadcaster and writer for FOX Sports. He covers the sport in a variety of capacities, from calling games on FS1 to serving as lead host on the BIG EAST ...

The Sports Emmys season has kicked with the nominations for the 46th annual awards released today. See all 47 categories listed below. The National Academy of Television Arts & Sciences will hand ...