What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

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Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

I was answering a higher calling, pursuing a greater aesthetic purpose. I was looking at all the fake logos, because I think they're neat. This isn't a bit. I've always been fascinated with minute ...

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It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown obviously reflects Utah's famous geography - specifically the Wasatch ...

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