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MILAN - Acqua di Parma is saying "Buongiorno" to Paris on Wednesday by opening the doors of a new flagship, timed to the launch of its latest fragrance that bears the same name as the Italian word ...

In an ode to Italian living to coincide with Milan Design Week 2025, ceramicist Antonio Fratantoni is transforming Acqua di Parma’s Via Gesù boutique into a sunshine orchard in the city. With their ...