As the mercury drops and the spring sunshine fills the air, trends within the world of men's fragrance start to change. Those ...

In an ode to Italian living to coincide with Milan Design Week 2025, ceramicist Antonio Fratantoni is transforming Acqua di Parma’s Via Gesù boutique into a sunshine orchard in the city. With their ...

We've (tentatively) packed away our winter wardrobes, and our iced lattes are officially back which means one thing - spring is finally here. Whilst we all tend to give our wardrobes a refresh at this ...

£250 (cowshed.com) Few things say summer to me like Aqua di Parma’s iconic scents which pay homage to the Italian Art of Living, one of my favourite things. This time we’re off to the Tuscan ...

It's the latter which we're dealing with today. Acqua di Parma Buongiorno is a new offering from the brand, which is designed to celebrate the beauty in the everyday moments. The scent opens with ...

IT is unnecessary to do more than notice briefly the appearance of a second edition of the Italian translation of the “Physical Chemistry” of the late Prof. H. C. Jones, of a new work on ...