Adidas, NIL

Adidas signs first NIL deal with girls' high school basketball player
Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school female basketball player. Smith also represents Adidas' first signing since the brand put Candace Parker in charge of women's basketball.
Adidas Charts New Future For Women’s Basketball By Signing Rising Star Kaleena Smith As First High School NIL Athlete
With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.
Inland Empire teen makes history after scoring NIL deal with adidas
Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.
Adidas signing high school basketball phenom Kaleena Smith
Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.
Kaleena Smith becomes first high school women's basketball player to sign NIL deal with Adidas
Adidas announced Thursday it has signed 16-year-old Kaleena Smith, a five-star recruit from Ontario Christian High School, to its first NIL deal for a high school women's basketball player. Smith becomes the company's first signing under three-time WNBA champion Candace Parker,
5-Star WCBB Prospect Kaleena Smith Lands Historic Adidas NIL Contract at 16 Years Old
Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas
Kaleena Smith, California high school basketball phenom, scores NIL deal with adidas
Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.
Adidas Sportswear Teams Up With Moon Boot For Its First Collaboration
For its first collaboration, Adidas Sportswear has teamed up with winter boot brand Moon Boot, resulting in several ...
soapcentral5d
Adidas Sportswear x Moon Boots: Where to get, release date, and more from the Winter 2024 collection
A look at the footwear combining comfort with durability An important part of the Adidas Sportswear x Moon Boots collection is its innovative footwear collection, which blends the familiar comfort ...
Adidas and The Hidden Opponent Partner To Champion Athlete Mental Health
Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...
Gigi Hadid Sports Vibrant Model Off Duty Look With Adidas Gazelle Sneakers for Maybelline Commercial in NYC
Unlike the original Gazelle model, the Gazelle Indoor (launched in 1979) features a light brown gum rubber sole designed for ...
South Alabama extends apparel deal with adidas for 5 more years
South Alabama has extended its athletic apparel deal with adidas through 2030, it was announced Thursday. The Jaguars ...
Daily Express6d
People are only just realising what Adidas means and it’s definitely not what you think
Adidas is one of the most prominent names and logos in sportswear, but not many people know what the name actually means. The brand rakes in a staggering £19 billion every year, making it the ...
How Adidas’s Runner 321 initiative encouraged athletes with Down Syndrome
Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...
thenewsmarket8d
adidas Sportswear Welcomes its First Collaboration with Moon Boot
Blending vibrant apres-ski design codes with street-style characteristics, adidas Sportswear leans into Moon Boot’s iconic ...
The Economist14h
Nike and Adidas are losing their lead in running shoes
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...