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The end of the partnership hit Adidas hard in the near-term: For the full year 2023, sales were down nearly 5%, and the sportswear giant posted its first annual loss in more than 30 years.
Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up thanks to improving brand image, the company said on Tuesday.
Between July and September, sales totalled 6.4 billion euros ($7 billion), a seven-percent increase on the same period last year, the group said in a statement. Meanwhile, Adidas's third-quarter ...
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