Toyota RAV4 is a top-selling crossover designed for practicality over flair, but is there a better competitor?

The RAV4 Hybrid is known to depreciate slowly, leading to the question, "Should I buy a new or used one?" The answer may surprise you.

This hybrid from Toyota's stable has beaten its immensely popular brethren to become the brand's best-selling HEV in the first month of 2025.

Americans love the Toyota RAV4. Last year, only the Ford F-150 and Chevrolet Silverado outsold it, and its status at the top of the charts is well-deserved. After all, this was the world’s first crossover SUV, debuting in Japan in 1994 and stateside two years later.

Every vehicle depreciates, but not at the same rate. Here's how the Toyota RAV4 holds its value over five years.