Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...

In Pakistan's high-stakes real estate sector, rife with "dream merchants" peddling false hopes, trust is rare, reserved for titans and state-backed entities like DHA, Emaar, and Bahria. District One ...

The 2SLGBTQIA+ community and their allies feel that brands are "rainbowwashing" by tokenizing rainbows during Pride with no real action. BMO understood that surface-level gestures don't create ...

The campaign played a major role in helping lead P&O Ferries back towards future profitable growth, laying the foundations that can continue to grow the P&O Ferries brand and the ferry market at large ...

Time to push the conversation once again to the forefront. White Ribbon's focus is systemic & societal issues leading to gender-based violence and toxic masculinity and identifying actionable steps ...

In Pakistan, women empowerment often narrows to rights-advocacy, missing underlying issues. Lifebuoy's approach went beyond, addressing core problems. Recognizing the dire lack of role models due to ...

Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our e-commerce-centric campaign maximized each platform's strengths to boost awareness ...

Construction is the UK's deadliest industry, losing 2 workers every day. This has nothing to do with the physical dangers of the job. It's because of suicide. The problem was that Construction's macho ...

Spotify, a music streaming platform, transformed the perception of music streaming in India by encouraging listeners to pay for subscriptions as a way to support musicians rather than just the ...

Holistic Inclusivity: KFC Pakistan's approach spans education and workforce integration, with over 250 deaf team members and partnerships providing cutting-edge education to 2100+ deaf students. Sales ...