At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press release. Leo includes about 8,000 creative employees from Leo Burnett and ...

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing ...

With Values-Based Audiences, Givsly helps brands and agencies align brand values with consumer values. Givsly’s audiences combine several key nonprofit data points including: donor, volunteer, ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand ...

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s ...

The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform ...

“We want to lead the advertising industry in connecting advertising to real business results,” said Rosie O’Meara, CEO of ...