Dive Brief: Lipton Hard Iced Tea is attempting to bridge the generational divide between baby boomers and millennials through a unique spin on party culture in an activation timed for National Iced ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at ...

The retailer threw a $10,000 wedding the same week as the $50 million nuptials between Jeff Bezos and Lauren Sánchez.

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...

Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...

An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to ...

New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the ...