TheCRM acquisition enables voAIce establish a unified AI infrastructure for automotive, RV, marine, and powersports dealerships.

Wunderkind has integrated its decisioning platform that combines identity resolution with cross-channel personalization with Braze's customer engagement platform to help marketers recognize more of ...

NIQ's MRI-Simmons has expanded its relationship with TransUnion to provide access to a broader taxonomy of premium, research-driven audience segments through the TruAudience Data Marketplace.

As for AI agents, they currently show more potential than actual adoption, according to the research. Forty-five percent of all B2B suppliers use AI, and 24 percent use agentic AI, with most that have ...

Integration lets marketers sync, manage, and measure both TikTok ads and organic content inside HubSpot's Marketing Hub.

From zero-click search to 'AI slop' fatigue, the trends reshaping marketing this year require more than automation; they ...

AI outputs are nothing to be scoffed at. Even the narrowest application of AI set to analyze a customer’s buying patterns ...

M ore entrenched and more advanced use of artificial intelligence, particularly agentic AI, heads the technologies that sales leaders expect to be most impactful for their companies and their ...

Conductor's new AI Search Performance helps marketers understand how their brands appear across artificial intelligence-driven search and take action to improve it.

NielsenIQ (NIQ), a consumer intelligence provider, has launched Ask Arthur Chat, an artificial intelligence-powered conversational interface to help clients access and use insights from NIQ data.

Through Reddit's partnership with Anonym, advertisers can now measure incremental lift on Reddit without sharing first-party data to the platform.

LiveRamp, a data collaboration company, has expanded its partnership with gaming company Unity to improve marketers' effectiveness reaching mobile users.