From the red carpet to the winner’s podium, we sit down with the visionary leaders who defined advertising excellence in 2026 ...

Eli Lilly’s anniversary campaign is rooted in the company’s forward-looking ambitions rather than reflecting on what it has ...

BENlabs, the Bill Gates-founded product placement and influencer marketing agency with clients including EA, Dyson and Chime, ...

Microsoft has appointed Publicis Groupe as its global media partner, moving the account away from Dentsu. The account has been with Dentsu since 2014 and in the U.S. its media spend is worth $559 ...

We’re driving a really big technological shift.” Amid airport staffing shortages due to the partial government shutdown and ...

After thieves made a break for it with 12 tons of KitKat bars, the Nestlé brand is responding to the ongoing chocolate ...

Arby’s, Wendy’s and Popeyes are among the partners joining a marketing push that debuts in cinemas on April 3.

The National Women’s Soccer League (NWSL) announced the appointments of Brian Kelly as chief commercial officer and Rachel Epstein as CMO. Kelly was previously CRO at Top Rank Boxing, and Epstein was ...

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports ...

Damian Blackden, global chief strategy officer at WPP Media, has announced he is leaving WPP after 10 years. Blackden said his departure also marks the end of his 37-year career in the ad industry. He ...

Dueling meals and crafted content make Battle for the Fans the brand’s most ambitious promotional execution yet.

Which brand’s April Fools’ Day prank needs to become a real product? Take PRWeek’s poll on LinkedIn.