Proease, a sanitary napkin brand from the house of RSPL, has launched its latest campaign, #BadalKarDekho, urging women to break free from societal expectations of ‘adjustment’ and embrace positive ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

Influencers have a responsibility to question their sources before sharing defamatory content.

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term ...

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during ...

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, ...