AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart ...

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is ...

Snapdeal launched its new brand campaign, ‘Nazar atak jaaye’ (Your vision gets stuck). Developed by Snapdeal’s in-house brand team, it takes a wildly humorous approach to bring alive how ...

Zomato has launched its latest campaign, ‘Fuel your hustle’, celebrating the quiet grind behind some of India’s loudest names ...

Articles written by Luz Corona ...