This International Women's Day, check out Beatrice Alabaster's blog where she discusses psychological safety for women in the ...

Designed to make the entry process simple and strategic, the Submission Guide provides clear criteria, practical tips, and expert guidance to help you present your work at its strongest. Get clarity ...

For years, communication and collaboration have been described as “soft skills.” Important, yes, but rarely seen as commercial drivers. That mindset no longer reflects reality. And at B2B Marketing, ...

A practical course to help B2B marketers build commercial confidence and understand how marketing drives profit, not just pipeline. Learn to link your work to revenue, margin, and growth, and ...

Generative AI is redefining how B2B buyers discover and evaluate solutions, shifting content strategy from search visibility to AI discoverability. In this webinar, we will explore how generative AI ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

For marketing teams to remain competitive and innovative, it’s important to invest in continuous learning and skill development. A marketing leader at a global professional services firm needed a ...

Henkel is structured into multiple strategic business units (SBUs), each with different levels of marketing maturity and team structures. Some SBUs have well-established local teams with a strong ...

For global B2B marketing teams to stay competitive and effective, continuous learning and capability building are essential. At Fluke Corporation, Sue-Ann Prentice, CMO, needed a way to align ...

When reflecting on the daily challenges in a global marketing environment, managing differences across cultures, teams and regions, stands out as a significant hurdle. As a Regional Marketing Manager, ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Download the Delegate Brochure to discover what’s happening at The European ABM Forum 2026, from expert speakers and real-world case studies to the practical frameworks designed to help you scale ABM ...