Luxury players are releasing their own short flicks in lieu of traditional advertising this season, as demand for authentic storytelling grows.

Beauty brands on Xiaohongshu are welcoming “TikTok refugees” with bilingual content and meme-driven campaigns.

The long-established British menswear brand Paul Smith reported a pre-tax loss of $6.5 million (47.6 million RMB) for the 12 months ending June 30, 2024, a notable increase from the $2.8 million loss ...

China’s luxury market is undergoing a shift as the post-Covid boost fades, with analysts urging brands to focus on innovation ...

Chinese designers are increasingly collaborating with Western brands, a trend exemplified by Nike's partnership with Feng Chen Wang, Didu's capsule collection with MyTheresa, and &OtherStories working ...