The company said the rollout will draw on its network across domestic circuits and aim for reach across both urban and mass ...

From emotional storytelling to technology-led solutions, brands this week explored a wide range of themes to connect with ...

The strategy points to a wider effort to grow the brand’s role in India’s business conversation, while building sharper ...

BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

The IPL has not just changed cricket viewing in India; it has also redefined sports advertising, giving brands a stage where campaigns can become as talked about as the matches themselves ...

The network said CNN-News18 recorded 130 million live and video-on-demand views in the English news category during the month ...

The stakes are high. As the global iGaming sector is set to surpass $116 billion in revenue by 2026, operators are rolling ...

Built for quick consumption, Tadka offers short, high-impact stories across genres, as JioHotstar looks to create a ...

The partnership aligns with CEAT’s larger sports marketing strategy, further strengthening its connection with cricket while ...

The ministry kept the panel and audit reset, but restored most ownership firewalls, suggesting broadcasters’ pushback shaped ...

Red Chief, the leather footwear brand under the RSPL Group, is soon stepping into the sportswear category and will use its ...

Two films use humour and role reversal to show men engaging with linen fabrics, with the campaign conceptualised by Sideways ...