Millennials and Gen Z are fueling explosive growth in the low-sugar soda segment - but as brands like Poppi face legal ...

Poppi's chief marketing officer Andy Judd has stepped down from his role, the brand confirmed to ADWEEK. The move comes three ...

Few American linguistic debates have bubbled quite as long and effervescently as the one over whether a generic soft drink ...

Bloom Nutrition, Austin, Texas, announced the launch of its latest innovation: Bloom Pop, a better-for-you soda where bold, ...

While prebiotic sodas aren’t new, “Bloom Pop is powered by a clinically-studied prebiotic (at an efficacious dose!) to ...