USC Trojans junior running back Waymond Jordan has seen his Name, Image, and Likeness (NIL) value skyrocket this summer ahead ...

Jeremiah Smith Flaunts $4.2 Million Lavish Lifestyle After Signing Recent NIL Deal originally appeared on Athlon Sports.

Here's how the SEC's 16 teams stack up when listed by their highest-valued players in NIL for the 2025 season.

In a recent discussion with Greg McElroy on the Always College Football podcast, Rhule pointed out how his professional ...

Over the past week, leaked details from Florida State’s proposed revenue-sharing agreements have raised eyebrows and alarms.

COLUMBUS — Ohio State football’s partnership with Nike is well-documented, but one of the Buckeyes’ best players has inked a ...

The new NIL law-relating to name, image, and likeness-has been passed, allowing college athletes to receive compensation for ...

Over the past week, leaked details from Florida State’s proposed revenue-sharing agreements have raised eyebrows and alarms.

It looks like a huge offer from Texas Tech has won the recruiting race over the Texas Longhorns for five-star OT Felix Ojo.

SMU Athletics and financial tech company Scout will offer in-app finance management and investment assistance.

Mitch Gilfillan, once a multi-sport star at Peoria Notre Dame, is a lawyer who combines his love of sports and law to help ...

The Sooners' new general manager said OU will invest to identify and develop talent while also staying within the program's ...