The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

Texas lands one of the top linebackers in the state of Texas, four-star Kosi Okpala from Katy Mayde Creek High School.

The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...

The Texas Longhorns have been on the hunt for a fourth defensive tackle in their 2026 recruiting class, but it won't be ...

The Milwaukee Bucks have been busy in the first few days of NBA free agency, retooling their roster, losing center Brook ...

Mayde Creek (Texas) four-star edge-rusher Kosi Okpala is set to announce his college commitment Thursday at 10 a.m. CT. The 6 ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

Starting Texas Longhorns quarterback Arch Manning was, as most of us might have suspected, in attendance at his family’s ...

Did you feel different when you woke up this morning? The air taste sweeter, the sky a little brighter? Okay, probably not, ...