The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...

Georgia locks in new NIL partnership that will further help Kirby Smart build his football dynasty and more originally ...

The Razorbacks have secured a top-20 national finish in the Learfield Directors’ Cup Standings in a program record ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

The Georgia Bulldogs are already making changes as they have launched a brand new partnership with Learfield. Learfield will ...

Georgia athletics and Learfield have launched a new Name, Image and Likeness (NIL) partnership, the university announced ...

Georgia is ending its collective, but the Bulldogs are partnering with an outside organization to form a new outlet that will ...

Tennessee AD Danny White had his bonus cap doubled. Now he's cashing in with $600,000 in incentives. Here's his bonus ...

The Learfield Directors' Cup honors institutions maintaining a broad-based program and achieving success in their NCAA sports ...