When it comes to salon treatments, Eva recommends keratin smoothing for frizz control, scalp facials to support a healthy scalp microbiome, and shine-boosting glosses for a radiant finish.

The haircare brand known for its viral at-home keratin treatment, founded by Georgiana Grudinschi in 2019, had one simple mission: to bring salon-quality ... that’s given me smooth, manageable ...

After using them, I was left with a silky-smooth, frizz-free finish ... Damaged hair will benefit from straighteners infused with keratin treatment or other protective features to help nourish ...

As someone who has 3B curly hair, I style my hair differently almost every day up until my next wash, which means I'm using a lot of product and manipulating my strands on a near-constant basis.

Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

The ANSWR At-home Keratin Treatment, an award-winning alternative to expensive salon treatments ... a great product that left my hair silky and smooth for three months,’ raved one impressed ...

Quick explainer: the treatment works in three main steps. First, Libby washed my hair with gentle clarifying shampoo ...

If you're wondering how the former Love Island stunner keeps her locks looking so shiny and smooth ... lamination treatment has been designed to give dull hair that post-salon shine within ...