This strategy of pretending to be too special to go for marketing tools worked in the past, but it's no longer good enough.

The iPhone 16 officially goes on sale Friday. But for its earliest adopters, it arrives with a fundamental compromise baked ...

The iPhone 16 Pro Max looks like it might be king of the hill in battery life among flagship smartphones in 2024, thanks to ...

Some customers who lined up Friday for Apple's new iPhone 16 were excited for the Camera Control button and AI features; ...

All the iPhone 16 models, with starting prices ranging from $800 to $1,200, are equipped to handle the new technology, which ...

Analysts had warned that supply chain constraints could leave potential buyers of the Mate XT empty-handed and others ...

Despite the iPhone 16 range being priced far higher than in the West, consumers in Russia are keen to secure the latest model ...

The new AI iPhone is now available in Apple stores after hitting shelves in almost 60 countries around the world on Friday.

Samsung has resorted to copying Apple again to mock the iPhone 16 for not being as original as the Galaxy Z Flip 6 foldable.

Friday marks the start of iPhone 16 sales in retail locations, and as is tradition, Apple CEO Tim Cook was at the flagship Fifth Avenue store to kick off the sales.

Apple's latest smartphone, the iPhone 16, will be available in stores starting today, following disappointing Wall Street ...

Apple CEO Tim Cook joins CNBC's Steve Kovach on iPhone 16 launch day to discuss sales expectations for the new devices.