The brand also invests in larger showrooms and a bespoke staff training program to enhance the overall shopping experience.

Shantiswarup Panda, CMO, Indriya, shares how the brand elevates consumer experience through innovative elements such as ASMR-inspired jewellery sounds, and immersive displays. Marketing.

Indriya, Aditya Birla Jewellery brand, has announced the launch of its first-ever bridal collection, captured in a campaign ...

The design-focused brand is also open to pivoting into lab grown diamonds if the category sees sustained consumer interest ...

The move marks the Aditya Birla Group's aggressive push into India's ₹6.7-trillion branded jewellery market, aiming to scale ...

“The timing is perfect,” says Sandeep Kohli, CEO of Indriya, arguing against any suggestion of being a late entrant in the jewellery market. He says Indriya has swiftly established itself in ...

Aditi Rao Hydari redefines bridal luxury with everything from ethereal diamonds to lavish lehengas by House of Masaba.

New Delhi: Indriya, Aditya Birla Jewellery announced the launch of its first-ever bridal collection, captured in a campaign filmed at the Shiv Niwas Palace, Udaipur. The campaign stars Aditi Rao ...