David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear. The smoldering images demanded attention, as did the accompanying video - both shot and directed by the legendary fashion photography duo Mert and Marcus - which instantly went viral.

David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal with Hugo Boss for the Boss brand last May, is now stripping down to his skivvies for the Boss One Bodywear collection.

Now, David Beckham has joined the pin-up boys club, and stripped to his boxers for a BOSS underwear campaign — and internet-breaking attempt. The footballer turned BOSS ambassador is pictured in various states of hyper-sensual recline: man-spreading on a leather chair in a seedy,