An expert on generative AI says the image is a fabrication. The chair of the group that maintains the sign says it was not affected by the fires.

Several fake images of the Hollywood sign burning have appeared on social media as some users falsely suggest the iconic sign is "surrounded by fire." But that is not the case. Jeff Zarrinnam, chair of the Hollywood Sign Trust,

Viral AI images falsely showing the Hollywood sign ablaze sparked panic, highlighting the dangers of fake news.