Spirits giant Brown-Forman Corp. said Tuesday it's reducing its global workforce by about 12% and closing its hometown barrel-making plant in Louisville. The cost-cutting moves come as American whiskey producers face stiff challenges from changing consumer trends and renewed tariff threats.

Brown-Forman said on Tuesday it will lay off about 12% of its global workforce of 5,400 employees, as the Jack Daniel's maker looks to reduce costs amid weak alcohol demand.

Brown-Forman (BF.B) (BF.A) announced a series of strategic initiatives. These initiatives include a workforce reduction affecting approximately 12% of the company’s global workforce, and closing the Louisville-based Brown-Forman Cooperage.

Brown-Forman's recent announcement of layoffs at its cooperage facility marks another major restructuring move for a prominent Louisville-based company, reflecting ongoing challenges faced by businesses in a shifting economic landscape.

Brown-Forman closing Louisville cooperage, reducing global workforce by 12%

Brown-Forman named new executives and said it will cut about 12% of its global workforce, or roughly 648 jobs, as it undergoes a restructuring aimed to position the company for growth amid a choppy global spirits market.

LOUISVILLE, Ky. (WDRB) -- Louisville-based Brown-Forman announced a corporate restructuring that will cut 12% of its global workforce of 5,400 employees. In a news release Tuesday, the spirits company did not detail how many of those cuts were at the Louisville headquarters.