Asda appoints Rachel Eyre, former Morrisons executive, as its new chief customer officer. Eyre will oversee customer service, ...

New Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail two ...

Allan Leighton, who has promised to throw everything at bringing the chain back to its former glory. Once a powerhouse of the British retailer scene, Asda has lost ground in recent years amid ...

Asda has appointed Rachel Eyre, currently chief customer and marketing officer at rival supermarket chain Morrisons, as its ...

Before her tenure at Morrisons began in 2021, she held marketing and commercial positions at Sainsbury’s and Barclays. Asda ...

Allan Leighton, Asda's executive chairman, said: "Rachel is an experienced leader with a strong track record in grocery retail and we are delighted to welcome her to Asda. She will play a pivotal role ...

Asda has poached Morrisons ’ marketing boss Rachel Eyre, who is to take over as the supermarket’s new chief customer officer ...

Eyre is succeeding David Hills in the role at Asda and will join following the completion of her notice period. Prior to ...

Asda has named Morrisons’ marketing director Rachel Eyre as its new chief customer officer. Eyre previously served as chief ...

AsdaAsda has today announced the appointment of Rachel Eyre as its new Chief Customer Officer. Rachel joins from Morrisons, ...