The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

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Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

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The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.