By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...

After locals spotted the unusual animal, researchers spent several months observing and photographing it. Take a look.

This Super Bee left the factory in FJ5 Sublime, one of the rarest high-impact colors offered in 1970. Fewer than 700 hardtops ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

The last sighting of the glass octopus was in 2021, and scientists still don't know much about this highly elusive species.

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...