Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Michela Buttignol / Investopedia Guerrilla marketing involves unconventional and creative strategies to reach a target audience and generate excitement for a brand, product, or service.

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Concepts like digital twins and spiking neural networks are shifting marketing strategies. Jamie Allan, an Nvidia director, shared examples of CMOs putting AI to work. How can AI help supercharge ...

Cécred, the hair care brand founded by Beyoncé Knowles-Carter, today (April 7) launched its first-ever brand campaign, per details shared with Marketing Dive. The campaign revolves around a ...

(Photo by Ludovic MARIN / POOL / AFP) French Foreign Minister Jean-Noel Barrot on Tuesday called Russian President Vladimir Putin’s Ukraine Easter truce announcement “a marketing operation” aimed at ...

She currently calls a 200-square-foot studio on New York City’s Upper East Side home.see full bio It’s time to level up your real estate marketing game. But where do you begin? We know you ...

She told Piker, “It’s not happening, people… It’s a marketing scheme that everyone somehow fell for despite being debunked by a f---ing Google search.” Sending humans to live on Mars has ...

Janssen was sued over Prezista, Intelence marketing Award followed June 2024 jury verdict Johnson & Johnson plans to appeal March 28 (Reuters) - A federal judge ordered a Johnson & Johnson (JNJ.N ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...