In a world where client satisfaction is often prioritised, social media users are heaping praise on a marketing consultant for valuing and respecting his team above all else. Rahul Aswal made a ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Content marketing is changing fast—and the old playbooks for SEO, SEM, and social media no longer work. With AI providing many answers, how can your content stand out and attract B2B buyers? Discover ...

Gain a strategic understanding of relevant marketing processes, tools and tactics, providing you with unique analytical and problem-solving skills. Due to the competition for places and limited ...

Following the rise in Employer National Insurance contributions, marketing recruitment intention has swung into negative territory.

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce.

Snapchat has evolved from a fun, temporary teen platform to a powerful brand marketing tool. With over 400 million daily active users as of Q4 2023, Snapchat offers enormous potential to connect with ...