Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

When the new iPhones arrive this fall, there could be a color for the iPhone 17 Pro that Apple hasn’t used before, and it may ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

About 50 volunteers painted the sidewalks to welcome people to the corner of Jefferson Street and Rosa L. Parks Boulevard.

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

Apple tends to play it safe when it comes to color options for its top-of-the-line iPhone Pro and Pro Max. Your choices are ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Seemingly an intense, saturated teal, the brand new color has been dubbed ‘olo’ by scientists. Only five people (four male ...

In a groundbreaking discovery, scientists have unveiled a new color, 'olo,' that lies beyond the spectrum of human vision. This innovative breakthrough, achieved through advanced technology, offers a ...

In one of the experiments, participants viewed olo beside an adjustable hue and were asked to match its shade to olo as closely as possible. The participants selected a teal color. Then ...