Taylor Swift has taken the music industry by storm for nearly two decades, dabbling in multiple genres along the way. Interchanging her 10 albums between country, pop and alternative musical styles, ...

Months after its last notes, the residual economic impacts of Taylor Swift’s record-setting Eras Tour are still coming into focus. While reports suggest that small businesses, tourism and hospitality ...

In this paper, we explore the convergence of music, economics, journalism and market research, using Taylor Swift's Eras Tour (May 2023 to December 2024) as a case study. The main themes will focus on ...

Months after its last notes, the residual economic impacts of Taylor Swift's record-setting Eras Tour are still coming into focus. While reports suggest that small businesses, tourism and ...