The coldest, most dreary months of the year are behind us. It's time to reward ourselves with sunshine, warmth and all of the ...

The lip mask is made with tried-and-true skin-moisturizing ingredients, including emollients like coconut oil to nourish. It ...

Raw Unrefined Shea Butter - Color Can Vary- This is 100% natural and unrefined so it has no added chemicals or whitening ingredients the color of the butter can vary between ivory or gray and can ...

You know that trending makeup item you’ve been dying to try or fragrance you have your eye on? Now’s the time to add to cart ...

When shopping for an anti-frizz shampoo, hydrating ingredients (like glycerin, hyaluronic acid, or plant butters) are the ...

For fans of MAC Cosmetic’s Angel lipstick, this question has been popping up more and more. This soft pink shade offers ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The conversation around lip combos hasn't evolved much—one week a new lip liner is trending, and by the next, it's fo rgotten ...

From a 2-in-1 mascara and primer to a K-beauty collagen mask with stunning results, these are the beauty products all moms ...

Spring is the season of fresh starts, and your beauty lineup deserves one too. Say goodbye to dull winter skin and hello to ...

The ever so iconic, 90s shade, MAC Modum, was a frosty, silver and brown lipstick that garnered a cult following, even after it was discontinued. Celebs like Tracey Edmonds and shoppers alike donned ...

The Sephora Savings shopping event is April 4 through April 14. Inside, find the top beauty product we'll be buying from the ...