Suddenly, the type appears as the cola company’s script logo. The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when its brand ...

but that could be part of what the brand's going for. I agree that the idea younger generations don't dig script logos is probably wrong, and it probably makes more sense for the new comeback to ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Coca-Cola has played with its vintage-style script logo in new and surprising ways ... experimental or clever ways to break from its brand guide like in some of last year’s creative.