The impish yet cute plushies are a global sensation among Gen Z and even those older, often hanging on handbags, backpacks ...

The latest new Sanrio game is a match-3 mobile title called Hello Kitty Friends Match, and it features 10 mascots.

LINE Games has officially launched Hello Kitty Friends Match worldwide on Google Play and the App Store. Click here for more ...

A new trio of adorable Sanrio 'hug pillows' let fans grab onto Hello Kitty, Cinnamoroll and Kuromi for an armful of blissful, ...

Summer Wunderland brings sunny vibes to collections with block sets combining Sanrio characters with summer-related items, ...

Hello Kitty may look just like a cat, but according to Sanrio itself, that assumption about the character could not be ...