A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

A public relations veteran shares his thoughts on ... Maintaining a positive public image is hard work for any person or company--but it's easier if you understand how to get out in front of ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...

Public relations specialists aim to generate positive ... video scripts and speeches – that are consistent with your client's image and message. Other responsibilities range from acting as ...