Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...

The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Programmatic transactions involve multiple parties, each taking their cut. Marcus Pratt of Mediasmith explains how different approaches to ad spend might cost you in both fees and reach.

senior vice president of operations at LG Ad Solutions. “This extension of our programmatic offering unlocks new opportunities for marketers to blend data, creativity, and personalization at scale to ...