Shares of Trade Desk (TTD) extended its Thursday's post-market rally after the adtech firm guided ahead of the expectations ...

The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

NBCUniversal and Versant, Comcast's planned spin-off of news, sports and entertainment assets, have reached a commercial ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact ...

As the streaming landscape expands, monetization strategies are evolving just as quickly. In part three ... Read More ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

home theater, smartphones, photography, and more. Roku users have come to accept ad banners on the homescreen and in other areas of the OS in exchange for inexpensive hardware. There are sponsored ...

Tim Wolfe of Gannett testified that Google took over 50% of Gannett's programmatic ad revenue, while implementing header bidding led to a 15-20% CPM increase for the publisher. Judge Brinkema's ruling ...

A more level playing field among ad exchanges should enhance Trade Desk’s TTD programmatic advertising efficiency and win rates. The bottom line: We maintain our narrow moat rating and $82 fair ...