Revolution Ad, the creative-first ad network that delivers scroll-stopping, high-performing interactive ads for premium brands, today announced the European launch of its proprietary advertising ...

In a world where customer attention is fragmented and advertising ROI is under constant scrutiny, Auchan Romania is setting a ...

The new In-Content formats are placed directly within articles — between or inside paragraphs — ensuring they appear exactly ...

They offer a leading programmatic mobile advertising platform where ... Unity Ads provides various ad formats, including rewarded video ads, interstitial ads, and banner ads. The rewarded video ads ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Viant Technology offers programmatic ad buying with full transparency across web, app, and CTV channels. DSP differentiates itself from Google and Meta’s closed ad ecosystems with real-time bidding.

From data enrichment to onboarding, the plumbing for data-driven buying is a critical piece of the ecosystem. Here, we focus ...

One polluter we encounter every day but may never consider a carbon culprit is digital advertising. For years, there has been ...

This shift represents retail media 2.0, where success isn’t about selling ad space — it’s about becoming a true media ...

As advertisers start to see limitations of on-site RMN placements, they’re being sold opportunities to spend off-site.

Google’s 2024 Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to. Google has released its 2024 Ads Safety Report ...