The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...

Buzzwords. Acronyms. Hype. Martech is full of them. As part of our Martech for Drummies guide, we’ve decoded the key terms ...

Not all profitable companies are built to last - some rely on outdated models or unsustainable advantages. Just because a ...

Programmatic transactions involve multiple parties, each taking their cut. Marcus Pratt of Mediasmith explains how different approaches to ad spend might cost you in both fees and reach.

The continued growth of programmatic advertising investment on CTV is undeniable, LG Ad Solutions says, “topping nearly $25B in the U.S. in 2024 with an expectation to reach almost $30B in 2025.

Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey ...