Ice Pri ncess makeup is full of glam that meets Y2K’s frostiness, which makes it an ideal winter holiday look. One of its major components is the early aughts Britney Spears frosty eyeshadow finish, ...

Kendall Jenner went out with her new hair on show. She wore a preppy look for fall, pairing a blue collar top and gray ...

Finding gifts for the aesthetes in your life can be hard, so we gathered the best recommendations from Wirecutter staffers ...

The Scandi girl aesthetic is trending hard this year, and it’s absolutely perfect for fall and winter. Inspired by, you ...

Thanks to more mainstream influencers, a new, desirable, imitable aesthetic has emerged—and this time it wears a MAGA hat.

The “Bad Guy” singer stole the show in a see-thru sweater vest, layered atop a crisp white button-up top and a black necktie ...

This summer was a high point for prep revival. Miu Miu’s Spring and Summer 2024 line brought back prep, as did Ralph Lauren's ...

It’s a new beginning for one Millcreek custom embroidery shop. The Preppy Pickle has packed up and moved from its former ...

Staying true to the preppy, casual, and cool aesthetic that is always associated with the Sporty & Rich brand, this lookbook ...

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

Born in the ’80s at the beginning of Seattle’s rock-music renaissance, the grunge aesthetic didn’t truly ... with vintage pieces and everyday clothes. There was an earnestness to grunge ...

$30 at Amazon! 5. Preppy Vibes: Polo shirts aren’t a requirement to nail the preppy aesthetic. This color block sweater from Zesica is the perfect preppy addition to your wardrobe for the colder ...