Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, ...

Netflix sure is packed with thought-provoking documentaries. In fact, the streamer's non-fiction library can be a bit overwhelming if you don't know what to watch. When it comes to my preferred ...

The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with ...

For the first time ever, the NFL will exclusively be streaming a regular-season game in its entirety on YouTube and the best ...

The National Football League is close to a deal with YouTube TV. The deal is for streaming the 2025 season opener. Kansas ...

YouTube TV has grown into a dominant pay-TV player. But its "zen" approach to advertising is ruffling some networks' feathers ...