Innovation isn't just about new ideas--it's about creating impact, solving real problems, and transforming the way we live, ...

The other villagers include Paper Moose on creative, The Attention Seeker on social and Lucid on PR. “After many ... Labs will go beyond day-to-day brand activities, streamlining operations ...

GREENSBORO, N.C.--(BUSINESS WIRE)-- Kontoor Brands, Inc. (KTB), a global lifestyle ... costs related to business optimization activities and actions to streamline and transfer select production ...

Volume gains were driven by distribution gains and increased promotional activity. Additionally, net sales benefited from higher average net selling prices driven by price increases to offset cost ...

In an ideal world the annual brand planning process is a key activity in the pharma business ... e.g. investor relations, PR, corporate communications, publications team, clinical development ...

As more consumers turn to AI-generated search results, PR teams need to adjust their strategy to ensure AI presents their ...

In reality, they are teammates, each playing a distinct but complementary role in building, maintaining and sustaining a brand. PR is about presence. It is the careful cultivation of a reputation ...

This year’s campaigns focus on jewelry, breakfast in bed, rage rooms and bladder leaks. Brands are here to save the day with unique gifts and experiences you can give to the lady who gave you life.

Safety Shot is building its brand at the intersection of functional health and innovation. Its flagship product, Sure Shot®, is positioned as the first patented beverage shown in human clinical ...