The Italian was pictured on a snowy getaway as he joined fellow brand ambassador Kendall Jenner in becoming the face of this year's Gucci holiday campaign.

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Last week, Jannik Sinner received a hero's welcome when he arrived in Turin, Italy. The 23-year-old Italian won his first two Grand Slams this season and has quickly transcended tennis to become a ...

In Turin, Jannik Sinner is like a politician on the campaign trail, barely able to speak for the roars of his fans ...

Top-ranked Jannik Sinner has made it two wins in two matches before his home fans at the ATP Finals by beating Taylor Fritz 6-4, 6-4 in a rematch of the U.S. Open final TURIN, Italy -- TURIN, ...

TURIN, Italy (AP) — Top-ranked Jannik Sinner has made it two wins in two matches before his home fans at the ATP Finals by beating Taylor Fritz 6-4, 6-4 in a rematch of the U.S. Open final.

Top-ranked Jannik Sinner made it two wins in two matches before his home fans at the ATP Finals, beating Taylor Fritz 6-4, 6-4 on Tuesday in a rematch of the U.S. Open final that the Italian also ...

Sinner made it two wins in two matches before his home fans at the finals, beating Fritz 6-4, 6-4 in a rematch of the U.S. Open final that the Italian also won in straight sets. Sinner turned up ...