A new Nike ad campaign starring A’ja Wilson and directed by Malia Obama is set to the tune of "Miss Mary Mack" and features ...

The WNBA’s superstar's story and the new ad for her signature shoe reveal how much the world still needs to make room for ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

A new social media trend is leaving parents confused and teachers frustrated. Coined “Italian Brainrot,” the trend features strange ...

Malia Obama’s directorial debut for Nike celebrates A’ja Wilson’s new sneaker but faces plagiarism accusations from indie filmmaker.

It may seem paradoxical that consumers consciously brand themselves as anti-consumption, but it's part of the search for ...

Welcome to Jib Rules — where anything goes! I'm Jib, and right now, I'm diving deep into the world of Football. But don't get too comfortable — I've made all kinds of videos in the past, and I’m ...

Welcome back to MoneyCall, ’s weekly sports business cheat sheet. (Want to get MoneyCall delivered to your email inbox every ...

Nike's ads star Las Vegas Aces basketball player A'ja Wilson, as the brand amps up its athlete-focused storytelling amid a ...

Natalie Jasmine Harris, who was at the festival the same year as Obama, says her film "Grace" served as the source of Nike's ...

The post Malia Obama, A’Ja Wilson make Nike ad with HBCU twist appeared first on HBCU Gameday.

The Nike A'One, the signature shoe created for WNBA MVP A'ja Wilson, sold out in under five minutes on Tuesday. While the anticipation for Wilson's first ...