Basketball fans from all ... debuted the NBA's next official Nike sock. According to Nick DePaula of Boardroom, James debuted the upcoming new NBA socks before tip-off on Saturday night.

Official images, release details, and shopping information for the Nike Kobe 9 Elite High Protro "What the Kobe?" sneakers.

The summertime is always fun for high school hoopers as the Nike Elite Youth Basketball League (EYBL ... These days, people are quick to say most new Nike models from signature athletes borrow ...

PHOENIX -- Phenix Suns star Devin Booker is coming off of what would be seen as an elite season for many ... generations of superstars. New faces for Nike Basketball have emerged, with the likes ...

With the 2024-25 women's basketball season ending, USC coach Lindsay Gottlieb has channeled her energy to her family.

The new Nike Hyperice x Nike Hyperboot will immediately ... The Hyperboot is Made For Elite Athletes (Or Anyone Training Like One) This is not a sneaker for your weekend mall run or casual coffee ...

Let’s go: Nike has had some great TV ads ... for the women’s NCAA Tournament to startup basketball leagues like Unrivaled creating a new template for player benefits and fan access.

Nike is set to drop the first of two new Ja 2 x Kool-Aid sneakers in collaboration with Memphis Grizzlies basketball star Ja ...

Attention hoops fans and sneakerheads, the Nike Kobe 9 Elite Protro 'What The' is officially back, and with a confirmed release date. Set to drop on May 21 via Nike, the silhouette is a re-release ...

Nike's A'One sneaker with A'ja Wilson sold out in under five minutes online. Its focus on women's sports aligns with the WNBA's rising global viewership. The decision to back women's sports is a ...

Nike just dropped the official images of the new Vomero Plus ... a standout feature first introduced in the VaporFly Elite. ZoomX is known for being ultra-lightweight with soft foam cushioning ...

The elder daughter of former president Barack Obama and wife Michelle Obama has harnessed her directorial skills for a pair of social media vignettes in support of A’ja Wilson’s new Nike shoe ...